March 19, 2012, Kelowna, BC – The View Winery located in Kelowna, British Columbia has commissioned internationally acclaimed sculptor Jock Hildebrand to design and create two works for its historic packinghouse turned winery.
The Jock Hildebrand | Red Shoe Project @ The View Winery will feature sculptural designs intended to enhance the winery’s aesthetic while creating a visual mark for visitors and touring wine-lovers. The main work will be a Red Shoe sculpture to be suspended on the exterior of the winery. The ancillary work will be a smaller sculpture to enhance the interior space, in the tasting room.
“We loved the idea of functional art to enhance our view,” comments Jennifer Turton-Molgat, President of The View Winery. “The Red Shoe has become our moniker. Every business should have a good ‘shingle’. But we wanted something truly unique, that tied directly to our community and like our historic packinghouse turned winery, would be sustainable.”
Jock Hildebrand, whose gallery is located at The Factory in Kelowna, is enthused about bringing his art to the winery. “With a strong view towards art integration, we are pleased to be a part of the re-shaping of a great historical site,” says Hildebrand. “Our unique Okanagan culture lends itself naturally to the marriage of ‘art and wine’. It is our hope that the Red Shoe at The View Winery in Kelowna will serve as a great example for such collaboration.”
This is The View Winery’s second major creative branding project to be commissioned to a Kelowna artist. The first collaboration was with artist Julia Trops who created The View’s label art featuring its signature ‘Red Shoe’.
For more information contact:
The View Winery J. Hildebrand Sculpture Gallery
Angela McManus, Marketing Muse Carmen Hildebrand, Owner/Manager
(250) 470-8785 (250) 470-9586