Monster Energy Center of Gravity - Canada’s Hottest Beach Festival
Over 150 ProAthletes Paired With Chart-Topping Music
Kelowna, BC (July 10, 2012) – Canada’s Hottest Beach Festival, Center of Gravity, returns to the sandy beaches of Kelowna’s City Park this August long weekend (Aug 3-5, 2012). The festival combines some of the hottest names in electronic dance music, dance, and hip-hop with over 150 pro athletes competing in 7 different sports: beach volleyball, freestyle mountain biking, FMX, wakeboarding, skateboarding, BMX, and basketball. With expected attendance of over 28,000fans Center of Gravity continues to provide unprecedented exposure to the athletes and their action sports.
This year is Center of Gravity’s biggest yet with over 19 chart-topping music acts. The three-day concert series will see Grammy-winning, hip-hop icon, Lupe Fiasco kick off the festival and get the crowds pumped with some of his monster hits. He’ll share the spotlight with Anjulie, nominated for a Juno this year for her breakout hit Brand New Chick.
The second night of the festival is loaded with some serious rap: Yelawolf has been heralded as one of Esquire Magazine’s Best New Rappers of 2011 and is poised to be the biggest white rapper since Eminem. Remix master Morgan Page and Australian psychedelic indie favourites Miami Horror round out the packed Saturday lineup. The final night will see some of the best in electro-dance: before they open for Madonna on the North American leg of her MDNA tour, British duo Nero will take the stage at Center of Gravity, alongside DJ R3HAB and Italian electro heavyweight Bloody Beetroots.
The sports action starts on the Hot Sands Beach with the Bud Light Lime Pro Beach Volleyball tournaments where defending champs Maverick Hatch and Sam Schachter are back looking for a repeat win. The adrenaline-pumping action continues in the Hoop Zone, home to the 4 on 4 full court competition that attracts some of Canada’s best players, including Vancouver’s Scott Morrison and dunker extraordinaire Clayton Crellin.
The DirtZone features a 30’ start ramp this year for the high-flying FMX and freestyle mountain bike shows. Kelowna native and mountain biking icon Steve Romaniuk hosts, alongside Reagan Sieg and his crew of FMX riders. Water Zone features a wakeboard winch jam where world-class wakeboarders and wakeskaters compete on Center of Gravity’s most technical course yet. Feature riders Kevin Henshaw, Tanner Champion, and Dustin O’Ferrall will rip the rails on the cable park built on Hot Sands Beach showing off big grinds, tricks, and flips. Urban Zone brings streetcred to Center of Gravity. Street culture will be showcased with skateboard, BMX, and b-boy demos all staged to urban and hip-hop style DJs.
Center of Gravity 3-day and single day sport and music passes are SOLD OUT; Sport Passes are available for $19.50 - $29.50 / day. Kids 12 and under are FREE with paying adult. To view completeline-up times, accommodations and to purchase tickets, visit www.centerofgravity.ca
About Center of Gravity:
Center of Gravity takes place on the beautiful sandy beaches of Kelowna’s City Park along Okanagan Lake Aug 3 - 5, 2012. It features concerts each evening, DJs shows, 3 stages, beveragegardens, bikini contests, after parties each night, and over 150 pro athletes competing in 7 different sports: beach volleyball, freestyle mountain biking, FMX, wakeboarding, skateboarding, BMX, and basketball. The Center of Gravity is Canada's hottest beach festival. www.centerofgravity.ca
About Wet Ape Productions:
Scott Emslie founded Wet Ape in 2007. With a background as a professional volleyball player, Scott decided to produce a large beach volleyball event called "VolleyFest" (2007). The event was a success and Scott and his team were hooked on the thrill of creating cool new events. Since 2007 the team hasn’t looked back and Wet Ape is the proud owner of Canada's hottest beach festival, Center of Gravity, which draws 25,000 - 28,000 guests a year; as well as, the inaugural KELOHA Music and Arts Festival which is expected to draw 15,000 - 20,000 in its first year. Wet Ape is also now producing large-scale arena shows and outdoor concerts with some of the biggest names in electronic dance music including Deadmau5, Calvin Harris, Afrojack, and Tiesto.
Center of Gravity 2012 Sports Lineup: Times subject to change.
Friday, August 3, 2012
10:00AM – 5:00PM Beach Volleyball – Hot Stands Beach
10:00AM – 7:00PM Basketball – Hoop Zone
12:00PM – 12:30PM Winch Jam Session– Water Zone
12:00PM – 12:30PM BMX/Skate Jam Session – Urban Zone
1:00PM – 1:30PM FMX Jam Session – Moto Zone
1:30PM – 2:00PM FMB Jam Session – Dirt Zone
1:30PM – 2:15PM Skate Comp Round 1 – Urban Zone
2:15PM – 3:15PM Winch Jam Round 1 – Water Zone
2:45PM – 3:45PM FMX/FMB Mayhem Session – Dirt Zone
3:00PM – 4:00PM TBD – Dirt Stage
3:15PM – 4:00PM BMX Round 1 – Urban Zone
4:30PM – 5:00PM Winch Jam Session – Water Zone
5:00PM – 6:00PM BMX/Skate Session – Urban Zone
Saturday, August 4, 2012
9:00AM – 8:00PM Basketball – Hoop Zone
9:00AM – 8:00PM Beach Volleyball – Hot Stands Beach
11:00AM – 12:00PM Winch Jam Session– Water Zone
12:00PM – 12:30PM BMX/Skate Jam Session – Urban Zone
12:00PM – 12:30PM FMX Round 3 – Moto Zone
12:30PM – 1:00PM FMB Jam Session – Dirt Zone
1:30PM – 2:15PM Skate Comp Round 2 – Urban Zone
2:15PM – 3:15PM Winch Jam Round 2 – Water Zone
2:30PM – 3:00PM FMX Round 4 – Moto Zone
3:00PM – 4:00PM FMB Best Line Competition – Dirt Zone
3:15PM – 4:00PM BMX Comp Round 2 – Urban Zone
4:00PM – 4:30PM Slam Dunk Competition – Hoop Zone
4:30PM – 5:00PM Winch Jam Session – Water Zone
5:00PM – 5:30PM FMX/FMB Mayhem Session – Dirt Zone
5:00PM – 6:00PM BMX/Skate Jam Session – Urban Zone
Sunday, August 5, 2012
9:00AM – 7:00PM Basketball – Hoop Zone
9:00AM – 6:00PM Beach Volleyball – Hot Stands Beach
11:00AM – 12:00PM Winch Jam Session– Water Zone
12:00PM – 12:30PM BMX/Skate Jam Session – Urban Zone
12:00PM – 12:30PM FMX Round 5 – Moto Zone
12:30PM – 1:00PM FMB Jam Session – Dirt Zone
1:30PM – 2:15PM Skate Comp Final Round – Urban Zone
2:15PM – 3:15PM Winch Jam Round 3 – Water Zone
2:30PM – 3:00PM FMX Round 6 – Moto Zone
3:00PM – 4:00PM FMB Best Trick Competition – Dirt Zone
3:15PM – 4:00PM BMX Comp Final Round – Urban Zone
4:30PM – 5:00PM Winch Jam Session– Water Zone
4:30PM – 6:00PM Beach Volleyball Mens Final– Hot Sands
5:00PM – 5:30PM FMX/FMB Mayhem Session – Dirt Zone
5:00PM – 6:00PM BMX/Skate Jam Session – Urban Zone
6:00PM – 7:00PM Basketball Finals – Hoop Zone
Center of Gravity 2012 Music Lineup:
Friday, August 3, 2012
Saturday, August 4, 2012
Sunday, August 5, 2012
For Media Enquiries, contact:
Mediatonic PR; Neesha or Ashley 778.737.6877
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